The other day, I noticed something in my Facebook feed that somewhat irritated me (yes, it’s going to be one of those posts but bear with me as it’s very important). A band, admittedly not one that I know but presumably somebody my friends know, had put out a call to their fans to produce a band logo.
What seems like a fun and lively way of engaging fans is, in reality, a rather more sinister symptom of a deeper problem permeating society. That is, that graphic design is SEVERELY underrated and undervalued. ‘Competitions’ like this are just the tip of the problem. It starts with people being offered band merch, which is already in stock and may be difficult to shift anyway. And the band can theoretically get dozens, hundreds of designs in for review before deciding on one, ONE, entrant to win. What they have done is to have absorbed many work hours from the lives of these people (whether or not they expect to earn money from their illustrations immaterial at this stage) and have expended a comparatively TINY amount of their own resource. read more
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